In fact it’s almost a carbon free way of communicating, so if you’re looking for ways to make your business greener, SMS marketing is a big step in the right direction. Eco-friendly – In comparison to email, direct mail and face to face meetings a text message has the lowest impact on our carbon footprint.Most people send and receive text messages on a daily basis so we know your customers will like, have access to and know how to use SMS. Customers love it – SMS is a really simple and accessible way of engaging with each other and with an open rate of 98%, it is heads and shoulders above any other communication method in terms of read rate.SMS is compatible with pretty much every mobile phone so you won’t need to worry about alienating some users, or getting your customers on board with brand new technologies. Mobile is here and it’s not going anywhere. Mobile-friendly – Making your business mobile-friendly is no longer something to consider ‘later’. So, not only will you free up some precious time, but with over 90% of messages read within 3 minutes of being received you could see results immediately. Immediate – There’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message is, sending a bulk SMS to your customers takes no longer than sending a text on your own phone.Why SMS Marketing?įor those of you who haven’t considered the benefits of using SMS marketing yet, here are the 10 reasons why it could be part of your communications mix: SMS is a tried, tested and has been around for over 20 years – using it to communicate with customers will ensure your business keeps up with market trends whilst using a reliable method. With smartphone users increasing daily, forward-thinking businesses are looking for ways to make their business mobile-friendly. Mobile marketing is no longer something you can afford to put on the to-do-list for the future you need to make sure you’re on a mobile device, now. Whatever your product or service is, it’s important to ensure its visible wherever your customers go, with a ratio now of four mobile devices to every computer, it’s clear where our customers are. One of the basic practical rules in marketing is to think like your audience, to keep up-to-date with their buying habits and where they are looking. As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers whilst also ensuring we get good results from our efforts.
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